Hi, I’m Roy
I’m a UX Designer with 10+ years of experience in user research, design strategy, and crafting digital products. I leverage data to create useful, usable, and desirable experiences.
Case Studies
Here is a collection of my most recent work
Redesigning Ratings and Reviews
Evolving and modernizing a legacy ratings and reviews system to improve usability and usefulness.
User Research, Industry best practices, Information Architecture, Concepts, Wireframes, Agile/Lean UX
Simplifying the Mobile Experience
Reducing and improving the workflow of uShip’s flagship mobile product, to increase usefulness.
UX Audit, Information Architecture, Workflows, Concepts, Prototypes.
From 6 hours to 10 mins
Redesigning a complex interaction to dramatically decrease time on task
Interaction Design, Information Architecture, Process Diagrams, Wireframing.
UX Design Strategy
Defining and executing a product strategy for modernizing a legacy application
User Journeys, Style Guides, Agile, Implementation Strategy